About Lindy Smith
“Lindy is accessible, friendly and helpful. She shares her passion with others and it rubs off! She has a way of inspiring people and helps them believe they can do it themselves…. And with her guidance, they absolutely can!” Susan Tittle
Inspiring Enthusiastic Cake Decorators to Excel
Internationally renowned cake designer and sugarcraft expert, Lindy Smith, has a passion for creating the most amazing and inspirational sugarcraft. Her motto:
Inspiring, Creating, Sharing
...says it all, her talent is outstanding but her desire to help others learn is equally remarkable.
For Lindy, a successful business is about so much more than just cakes. She incorporates her love of life, her imagination and the nurturing of her customers into everything she does.
With over 25 years’ experience in the sugarcraft, Lindy has a huge global following. So far, she has written fifteen books, appeared on many TV programmes and her work is regularly featured in magazines worldwide.
"Lindy is creative, cutting edge, brilliant, bubbly, super talented, and just plain awesome!” Trish Sarfert
Lindy’s often described as ‘a cake hero’, ‘the cake guru’ or ‘a decorating legend’ but the one quality that comes through in almost every review she gets is her ability to inspire.
Her website is the spiritual home of sugarcraft. Her aim is to have everything you need, to learn and perfect the art of sugarcraft, in one place. There are tutorials, demos, blog posts, pictures, products and more.
And Lindy doesn’t see her journey drawing to a close anytime soon. She likens her career to a fabulous adventure, where possibilities are always presenting themselves. She loves to make things happen and grabs and develops exciting ideas with both hands, always enjoying the new directions in which they lead her.
"Lindy…you’ve inspired me, and so many others, in more ways than you can imagine" Anesha
Lindy was first inspired to take up sugarcraft by her own wedding cake, she enrolled on a college course and then began experimenting in her kitchen prior to launching what has become an incredibly successful career.
She’s now a celebrated, award-winning author, a blogger, international teacher and designer of her own range of sugarcraft products. She has a huge social media following and is active on Facebook, Twitter, Instagram and Youtube.
"Lindy Smith is...colourful, creative and charming x" Samantha Copeland
Award-winning Sugarcraft Skills
Lindy’s awards tell their own story. She started with winning medals at cake decorating competitions, including three gold medals, courtesy of the British Sugarcraft Guild’s International Exhibition, in 1997.
Cake awards 1997 – First year of competitions
Salon Culinaire competitions
Lindy’s Business Background
Over the years since 1997, Lindy, her family and her business have been on an incredible journey of growth and discovery.
The business is now based in the beautiful south Shropshire hills near Ludlow, a wonderful landscape in which to work, gather inspiration and venture forth.
Fascinating Facts - Did you know?
Lindy is a former chartered surveyor, having worked in London for a number of large companies.
In 2000, Lindy created the initial Lindy's Cakes website. One of the first ever cake decorating sites, the website helped Lindy launch her first book, Hobby Cakes.
In 2006, Lindy launched her online shop, again one of the first in the industry.
Lindy’s Cakes started employing staff in 2001 and became a limited company in 2003. Originally based in Wendover, Buckinghamshire relocating to Shropshire in 2014.
Lindy's teaching trips have taken her all around the globe from New Zealand to Brazil, Canada to Italy and many places in between.
Lindy is well known for her 'wonky cakes' a cake style she developed, popularised and taught in the noughties.
Lindy and her team have been keeping in touch with customers, students and cake friends by blogging, tweeting and Facebooking since 2009. Lindy is now on Instagram too.
Business Awards and Rankings
Lindy Smith Today
Lindy’s passion for sugarcraft continues and her activities keep evolving, allowing her to teach and share her knowledge and expertise with her committed fans. Her product range grows as her new cake designs and ideas emerge.