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Lindy's Cakes Ltd

Bringing world-class sugarcraft into your kitchen

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About Lindy

 

About Lindy Smith

 
 

“Lindy is accessible, friendly and helpful. She shares her passion with others and it rubs off! She has a way of inspiring people and helps them believe they can do it themselves…. And with her guidance, they absolutely can!” Susan Tittle

Feature Lindy Smith - demonstrating at the Crate and Craft TV stand at Cake International
Lindy Smith

 

Lindy's Cakes Pink Logo

Lindy Smith

Inspiring Enthusiastic Cake Decorators to Excel

group sugarcraft and cake decorating classes with cake decorating expert Lindy Smith

Internationally renowned cake designer and sugarcraft expert, Lindy Smith, has a passion for creating the most amazing and inspirational sugarcraft. Her motto:

Inspiring, Creating, Sharing

...says it all, her talent is outstanding but her desire to help others learn is equally remarkable.

For Lindy, a successful business is about so much more than just cakes. She incorporates her love of life, her imagination and the nurturing of her customers into everything she does.

With over 25 years’ experience in the sugarcraft, Lindy has a huge global following. So far, she has written fifteen books, appeared on many TV programmes and her work is regularly featured in magazines worldwide.

 

Doodle daisy cake decorating classes with Lindy Smith

"Lindy is creative, cutting edge, brilliant, bubbly, super talented, and just plain awesome!” Trish Sarfert

hen party ideas - a fabulous fun cake decorating class with award winning cake designer Lindy Smith

 

Lindy’s often described as ‘a cake hero’, ‘the cake guru’ or ‘a decorating legend’  but the one quality that comes through in almost every review she gets is her ability to inspire.

Her website is the spiritual home of sugarcraft. Her aim is to have everything you need, to learn and perfect the art of sugarcraft, in one place. There are tutorials, demos, blog posts, pictures, products and more.

And Lindy doesn’t see her journey drawing to a close anytime soon. She likens her career to a fabulous adventure, where possibilities are always presenting themselves. She loves to make things happen and grabs and develops exciting ideas with both hands, always enjoying the new directions in which they lead her.

be-inspired-by-cakes-that-use-sugarcraft-cutters-gallery-teapot-cake-by-lindy-smith

"Lindy…you’ve inspired me, and so many others, in more ways than you can imagine" Anesha

be inspired gallery Lindy's embroidered peony mini cake
Lindy's Blog

Lindy’s Inspiration

 

Lindy was first inspired to take up sugarcraft by her own wedding cake, she enrolled on a college course and then began experimenting in her kitchen prior to launching what has become an incredibly successful career.

She’s now a celebrated, award-winning author, a blogger, international teacher and designer of her own range of sugarcraft products. She has a huge social media following and is active on Facebook, Twitter, Instagram and Youtube.

cake decorating books by best selling author Lindy Smith
Lindy's Books

"Lindy Smith is...colourful, creative and charming x" Samantha Copeland

award winning dragon cake by best-selling author Lindy Smith

Award-winning Sugarcraft Skills

Lindy’s awards tell their own story. She started with winning medals at cake decorating competitions, including three gold medals, courtesy of the British Sugarcraft Guild’s International Exhibition, in 1997.

Cake awards 1997 – First year of competitions

Squires Kitchen Exhibition, March 1997: Third in show for first ever competition entry

British Sugarcraft Guild International Exhibition, 1997: GOLD – Sugar Flowers

British Sugarcraft Guild International Exhibition, 1997: GOLD – Miniature Sugar Flowers

British Sugarcraft Guild International Exhibition, 1997: GOLD – Novelty Cake

Cake International, NEC, 1997: GOLD – Decorated Celebration Cake with sugar flowers

Cake International, NEC 1997: SILVER – Novelty Cake

Salon Culinaire competitions

Salon Culinaire, Hotelympia, London 1998: BEST IN CLASS – Silver - novelty cake

Salon Culinaire, Hotelympia, London 1998: BRONZE – Sugar flowers

Salon Culinaire, Hospitality week, Heart of England 1999: BEST IN CLASS – GOLD - novelty cake

Salon Culinaire, Hotelympia, London 2000: BEST IN CLASS - GOLD - novelty cake

Book awards

 International Gourmand Cookbook Awards: "Best Pastry Sweets Book in the UK 2014" – Creative colour for cake decorating

Cake Masters Awards 2015, short list for Best Book – The Contemporary cake decorating bible

Homemaker Magazine, Art & Craft Book Awards 2016, short list for Best Cake Decorating Title – Simply Modern Wedding Cakes

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Lindy's Cakes Pink LogoLindy’s Business Background

Over the years since 1997, Lindy, her family and her business have been on an incredible journey of growth and discovery.
The business is now based in the beautiful south Shropshire hills near Ludlow, a wonderful landscape in which to work, gather inspiration and venture forth.

Fascinating Facts - Did you know?

Lindy logo pink circle Lindy is a former chartered surveyor, having worked in London for a number of large companies.

Lindy logo pink circleIn 2000, Lindy created the initial Lindy's Cakes website. One of the first ever cake decorating sites, the website helped Lindy launch her first book, Hobby Cakes.

Lindy logo pink circleIn 2006, Lindy launched her online shop, again one of the first in the industry.

Lindy logo pink circleLindy’s Cakes started employing staff in 2001 and became a limited company in 2003. Originally based in Wendover, Buckinghamshire relocating to Shropshire in 2014.

Lindy logo pink circleLindy's teaching trips have taken her all around the globe from New Zealand to Brazil, Canada to Italy and many places in between.

Lindy logo pink circleLindy is well known for her 'wonky cakes' a cake style she developed, popularised and taught in the noughties.

Lindy logo pink circleLindy and her team have been keeping in touch with customers, students and cake friends by blogging, tweeting and Facebooking since 2009.  Lindy is now on Instagram too.

 Business Awards and Rankings

Lindy Smith recieving one of her dyslexia awards
Lindy receiving one of her business dyslexia awards

 Insight Magazine's ‘Business Woman of the Year 2012′

Goupongoo -  Top Food blog in UK 2015 – no 12

London PR agency, PHA media - 2015 - ranked no 10 - in top 12 emerging female entrepreneurs on Twitter

 BizMum Awards - 2014 - Short-listed ‘Online Mum’ category

Dyslexia Awards 2016 - WON Business Amazing Art Award

Dyslexia Awards 2016 - WON Business Innovation Award

Lindy Smith unwrapping her business woman of the year award
Lindy Smith's business woman of the year award
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Lindy's Cakes Pink LogoLindy Smith Today

 

Lindy’s passion for sugarcraft continues and her activities keep evolving, allowing her to teach and share her knowledge and expertise with her committed fans.

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Lindy’s Cakes:
St Eatas Lane
Atcham
Shrewsbury
Shropshire
SY5 6QA

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E: [email protected]

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