Cake International… the sugarcraft event of the year… what a show… we were there… and it was AMAZING!
There was an effervescent buzz around our stand within minutes of the doors opening that it made us newbies at Lindy’s Cakes realise what a huge following Lindy has. We hardly had time to come up for air but managed to connect with lots of enthusiatic cake and cake jewellery fans over the course of the week-end. This year Lindy decided to focus on cookies, cake jewellery, her DVD’s & books, stencils and sugarcraft cutters. Judging by the amount of products we sold out of, she pitched it just right. With a dazzling display of Lindy’s cakes to the right of our stand and a box full of stunning cookies to the left, the inspiration was there for all to see. And for the first time we continuously ran Lindy’s DVDs on a big screen at the back of our stand. A highlight. As was Lindy’s cake jewellery demonstration; a sell out, and according to a group of women “absolutely brilliant”. You loved our products and gave us wonderful feed-back – thankyou!
There is a phenominal amount of work that goes into putting together a stand for a show like this. Much of the year is spent with this event very much on Lindy’s mind. Then, as the date draws near, the preparation begins gaining momentum. With only a few weeks to go before the big date, things start really hotting up here at Lindy’s HQ. Our 16 strong team worked really hard to get the products ready for the show. We set up a ‘mock up’ of the stand in the office so that we knew exactly how everything would look on the day. We watched demonstrations by Lindy, to re-familiarise ourselves with her work and how she achieves what she does… and makes it looks so easy! We read, counted, stencilled, labelled, bagged, boxed, pressed our uniforms, loaded the van and hit the motorway north, bound for the outer metropolis that is the Birmingham NEC!
The Cake International event is the sort of show where you walk in and just don’t know where to start. It is a sparkling showcase of this craft. The best come together to show off their work, their talent, their art. Businesses big and small sit side by side promoting their goods and supporting this industry in an incredibly positive way. On Saturday people were being turned away at the door as the numbers exceeded all expectations which, although bitterly disappointing, just goes to show that sugarcrafting is hugely popular. It was great to be there, the ‘icing on the cake’ in our calendar. Let’s face it… everyone loves a show… and everyone loves a cake!