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Lindy’s Cakes celebrate 10 years at the NEC cake show

18th November 2012 by Lindy Smith

I can still hardly believe that last weekend’s Cake International Show at the NEC was the 10th time Lindy’s Cakes has exhibited at this ever growing and hugely popular cake decorating show.

Creating an attractive stand is always a challenge and one that we spend months deliberating over. A stand to both inform and entice our cake friends, Facebook fans and customers old and new. We know you like to be inspired by my new cake and cookie designs but we have to balance this with product displays, as attending the show is a huge financial investment for us! The added challenge for me this year was that I only managed to finish the manuscript for my next book two weeks prior to the show, so wasn’t left much time to plan and make all my usual finishing touches. I do, however  have a fanstastic, dedicated, small team behind me so this really helped.

Loading the van for the show is like doing a giant 3-D jigsaw puzzle and it never gets any easier, as each year we take different stock and have different displays. Do any of you remember our early stands? Everything back then used to fit into two cars, now we hire a long wheel base high top van – how times have moved on!

Loading the van for the Cake Internatioanl show at the NEC
Boxes, boxes and more boxes – ‘Mr Lindy’ with drafted in help, where would be be with out our friends to help us?

Unpacking the van and assembling the stand is a mammoth task in itself.  This year there were seven of us, including two of our university students, and it took no less than 45 man hours between us (and that’s having already done a mock up of the stand here at our offices in Wendover). Ten years ago it  took two of us only a few hours!

unpacking and assembling the stand at the NEC Birmingham
Where to start? It may look like chaos but actually everything is placed in an alloted area so building is in theory easier.

It’s always so rewarding to see the fruits of all our hard work at the end of the day – cakes on display to give inspiration and create focal points, plus lots of interesting and unusual products all with cupcake, cookie or mini cake examples – who could want more?

Just before opening time - how our customers never see our exhibition stand!
Calm before the storm – the Lindy’s Cakes stand before the doors were opened to the public!

The feedback we received from our customers this year was wonderful, so thank you if you took the trouble to let us know what you thought of our stand. I heard may people say that ours was their favourite stand which is very flattering. I am aware however, that there is lots of room for improvement – I already have some different ideas for next year!

serving our eagar customers at the NEC cake Internatioanl show
So good to spend time with our customers, explaining how to use our products and giving hints and tips along the way.

This year the show was the biggest ever, more floor space, more stands, more demonstrations,  more for visitors to do and see. This meant  for us that there was actually time to talk to you, give advice and hear of your cake experiences – so much more sociable and enjoyable!

Lindy Smith signing books on the stand at the NEC 2012
Lindy Smith busy signing her ever popular ‘Contemporary cake decorating bible’ book

It was lovely to catch up with my cake friends from both the UK and around the world. It never ceases to amaze me how far people travel to this show. I met cake friends from Brazil, the US, Portugal, Holland, Germany, Norway, Denmark, Italy, Spain etc etc. I was simply staggered by the number of people that came over to specially thank me for my books and inspiration. Many told me that they had set up their own cake businesses and that it was all thanks to me giving them the skills and confidence to do so.

Time flies when you’re having fun, so the three days of the show went incredibly quickly for us. I hope you all enjoyed your time at Cake International too and for those that didn’t make it this year, next years dates are the 8th – 10th November 2013!

Looking forward to seeing you there

Lindy

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Filed Under: Cake Shows & Events Tagged With: cake exhibition, Cake International, Cake show, lindys cakes, NEC

About Lindy Smith

Award winning, best-selling author and sugarcraft artist, who loves to design beautiful colourful cakes, inspire, teach and supply you with gorgeous products.

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About Lindy Smith

Award winning, best-selling author and sugarcraft artist, who loves to design beautiful colourful cakes, inspire, teach and supply you with her own range of quality cake decorating products. Read More…

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