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pursuit of excellence

Cake decorating – the pursuit of excellence or is ‘good enough’ good enough?

30th January 2017 by Lindy Smith

The pursuit of excellence or is good enough good enough?

I knew that updating the Lindy’s Cakes logo and branding was never going to be easy but until this week I hadn’t appreciated just how tricky it was going to be. I’m working with a talented graphic designer but it’s tough as I’m feeling the pressure to get it right. I made a comment to […]

Filed Under: Cake Chat Tagged With: cake decorating, good enough is not enough, pursuit of excellence

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Award winning, best-selling author and sugarcraft artist, who loves to design beautiful colourful cakes, inspire and teach Read More…

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St Eatas Lane
Atcham
Shrewsbury
Shropshire
SY5 6QA

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