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Setting up our stand – Cake International

10th November 2010 by Lindy Smith

Months of preparation went into the Lindy’s Cakes stand at last weekends very successful Cake International Show 2010 at the NEC in Birmingham. We know that many of you visited us there but due to the crowds couldn’t see all we had on offer…..so we thought you’d like to see a few pictures of the calm before the storm!

Starting to set up the stand - still a lot more boxes in the van!!

Setting up the stand is a long job, this year we had a team of five, two to unload and three of us to make it all look beautiful!

cake jewellery, displayed on one end of the stand - added a touch of sparkle

Making sure everything fits and is visible is not an easy task….thankfully I’ve always loved the challenge of jigsaws!

Everyone loved the cookie display box - did you have a favourite?

Decorated cookies always help bring the outline shapes of cookie cutters to life. This year we were displaying quite a few of my new designs including the very popular camper van, top hat, waistcoat and cushion.

Cupcakes from Lindy's NEW 'cupcake celebration' book on display for all to see

This was the busiest corner of our stand!

Stencils proved very popular and we sold out of many designs, it’s very hard for us to predict what you will all want. But don’t worry we’ll have stock back in again very soon…..

Our stand before the crowds arrived - calm before the storm!

Not many people saw our stand looking like this!!! Most had to wait their turn to get to the front….often it was 3 or 4 deep and even at the beginning and end of the show it was never empty!!!

It was lovely to see so many familiar faces and to meet some of our active Facebook fans, I hope you all enjoyed  yourselves. We certainly did and are already planning ahead for next year!

Filed Under: Cake Shows & Events Tagged With: Cake International 2010, Lindy's Cakes stand

About Lindy Smith

Award winning, best-selling author and sugarcraft artist, who loves to design beautiful colourful cakes, inspire, teach and supply you with gorgeous products.

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Comments

  1. Anne says

    14th November 2010 at 10:49 am

    That was one incredible stand, apart from the quality of things on display, the sheer variety was amazing and displayed so neatly. I only passed by and got a couple of things as I have everything already,but the service is always excellent and so friendly.

    I think the show should do an award for the best retail stall (with the prize a fee reduction for the following year perhaps..?) I hope you don’t suffer too many ‘losses’ as it seems shoplifting is becoming an issue,which is such a shame.

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St Eatas Lane
Atcham
Shrewsbury
Shropshire
SY5 6QA

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