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Our Photoshoot for Lindy’s new book!

17th February 2011 by Lindys Team

Last week can only be described as a glorious shambles at Lindy’s Cakes HQ… all in pursuit of celluloid perfection of course!  Our office has been transformed into a photographic studio and Lindy’s office is packed with beautiful props…fabrics, vintage crockery, jewellery, lace, toys…  Lindy and I have had the lovely task, not arduous at all, of choosing what should go with the beautiful cakes that Lindy has designed and made. She has put hours of work into her creations so we feel a strong desire to get it right. We want the cake to look as beautiful on film as it does in real life so we will tweak and re-shoot until it looks perfect in Lindy’s eyes.  Two long days of shooting and our photographic team have produced a stunning collection of photographs. Each of Lindy’s sugarcraft creations has been styled to bring out it’s best side and Lindy is thrilled with the result.

Prepare to be dazzled…in the meantime this is a taster of what we got up to!

Lindy irons cloth to style a shoot…it’s all very glamorous on a photoshoot!

Airbrushing…no way…not at Lindy’s Cakes! Makeup brushes make fantastic soft dusters…here I am making sure that there isn’t a spec on this beautiful little cake!

KiwiRachel preparing a mini cake for it’s close up!

Everyone gets involved in a photoshoot. It’s hard not to because it becomes all-consuming. The mailorder team were squashed into a corner of the office to make way for our studio, there were boxes and leads everywhere…and they still managed to get all the orders out on time!  Even Olive in accounts got fleeced, for we temporarily stole her engagement ring off her finger for a wedding cake shot!  Lindy’s team brought in a fabulous selection of props to help us style the shoot…

Props…sparkling and pretty! What to choose…

Before each shot, there is much discussion as to how the next frame should look! Here’s Lindy talking to Simon, our photographer, and Charly our editorial designer about the next shot.

Lindy discusses the next shot with our photographic team.

Producing a book is hard work, exhausting, and the photographic side is no exception. But it is also creative, artistic and very rewarding… it’s what Lindy Smith is all about! If this book isn’t the ‘must have’ sugarcraft book of the century I’ll eat my sugarcraft hat!!

Watch this space!

Till October Cakefriends…

KiwiRachel

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Filed Under: Book News Tagged With: author, Bible, book, Cake Inspirations, cookies, cupcakes, sugarpaste, Techniques

Reader Interactions

Comments

  1. Glynis says

    17th February 2011 at 12:34 pm

    It looks fab and I for one can’t wait for this book to hit the shelves!

  2. Julie Marney says

    17th February 2011 at 4:11 pm

    All looks wonderful – definitely can’t wait for THE book!!

  3. Alan says

    20th February 2011 at 12:49 pm

    Hi there. Just wondered what the photographer uses to photograph your cakes. Does he use some sort of diffuser over the lighting. I only ask because i want to photograph my wives cakes.

    Fantastic blog, and website too

    Alan

  4. Lindys Team says

    22nd February 2011 at 1:44 pm

    Hi Alan,
    Lindy uses natural light when photographing her cakes but the photographer uses a diffuser.
    Glad to hear you are enjoying the blog and website.
    Hope to see you and your wife soon on a course!

    Marina

  5. Ice Maiden says

    6th March 2011 at 7:25 pm

    I’m so excited about this book – it’s going to be my must buy of the year!!

  6. Lindys Team says

    9th March 2011 at 12:45 pm

    Hi Ice Maiden,
    We are glad to hear you are looking forward to Lindy’s new book.
    We are too!
    Not too long now to go, should be ready by october!

    Marina

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Award winning, best-selling author and sugarcraft artist, who loves to design beautiful colourful cakes, inspire, teach and supply you with her own range of quality cake decorating products. Read More…

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