Lindy's Cakes Ltd

Bringing world-class sugarcraft into your kitchen

Lindy Smith

Cake decorating – the pursuit of excellence or is ‘good enough’ good enough?

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I knew that updating the Lindy’s Cakes logo and branding was never going to be easy but until this week I hadn’t appreciated just how tricky it was going to be. I’m working with a talented graphic designer but it’s tough as I’m feeling the pressure to get it right. I made a comment to […]

Success and what it means to be a successful cake designer and decorator

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“How would you define and describe success?” is one of the more tricky interview questions that Cake Central has asked me. I often receive requests for interviews but this is the first set of questions from an American cake decorating magazine and is probably the reason why I’ve never been asked this question before. It has […]

How to make white chocolate mirror glaze marbled patterns to decorate your cakes

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White chocolate mirror glaze or “glaçage miroir” is a technique for decorating cakes that right now is becoming increasingly popular. I guess this isn’t surprising, the marble patterns created are very varied, colourful and quite beautiful. This is not a new technique but it is one that until yesterday I had not tried. I was […]

Cake Design – a beautiful transient art form

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Cake design, an art form? I hear your question…REALLY! Well yes, beautiful, designed and decorated cakes come into existence using the same design processes and considerations as, say, the latest collections on the London or Paris catwalks. I am a cake designer and for me, cake is my canvas and sugar my medium. I have […]